Wee Generation


Join Seventh Generation Nation

Get coupons for all sorts of healthy baby care products.

Get on the waiting list!

It’s stylish, functional, environmentally safe and you know you want one...sign up here to be notified when this year's "it" bag (with an eco-heart) goes on sale this spring.

Buy the Bag

The wait is over…just about. After almost a year in the making we’re that much closer to having the Wee Generation baby bag available for sale. As you can see from the photos on this page it has been worth the wait.

Yes, it’s a beauty – and we couldn’t have done without those of you who visited this site and gave us your unvarnished, no-holds-barred input on what this eco-baby-bag needed. You said you wanted something unisex and fashion-forward. Check. You said you wanted something easy to clean. Check. Changing pad? Check. Stroller attachments? Got it. Insulated bottle holder? That too. And that’s not all, friends! Read below for a list of the many features this baby (bag) is sporting.

  • Designer upholstery fabric made out of 100% post consumer recycled plastic bottles (Cradle-To-Cradle Certified fabric by Designtex)
  • PVC-free waterproof liner
  • Waterproof bottom
  • Padded back panel
  • Rear zipper compartment
  • Removable diaper changing and feeding inserts
  • Separate sleeve with padded changing pad
  • Detachable insulated baby bottle holder and zip pouch
  • Stroller attachment loops/hooks
  • Two front exterior zipper pockets with key tether
  • Magnetic and buckle closure
  • Adjustable padded shoulder strap with quick release cam
  • Soft, durable carrying handle

The first 500 bags will be fully loaded with all sorts of Seventh Generation and Healthy Child Healthy World goodies to get you even further down the road toward a living, healthy home. Each bag will contain $100 worth of eco-friendly treats, including a copy of Naturally Clean, the Seventh Generation Guide to Safe and Healthy Non-Toxic Cleaning, a Wee Generation baby T, healthy household tips from Healthy Child Healthy World and coupons from Seventh Generation.

The Bag I Chose

Can you relate?
i can relate
not in a million years
"Best decision I ever made was get a diaper bag that my husband could look cool carrying. I found a grey on black messenger-style diaper bag that slung around one shoulder and I never had to carry it. If I had gone for the floral print, it would have been all on me." Add Your Comment or Story
78%
can relate

Disaster Strikes

Can you relate?
i can relate
not in a million years

"A diaper bag can be a black hole that pulls everything to its bottom and mixes them around. That force of nature spilled a crushed juice box over my son's favorite bear and rolled him in cherios. He looked like a voodoo doll!" Tell us your tale of woe.

82%
can relate


Life After Diapers

Can you relate?
i can relate
not in a million years
"It served us well so I was happy to reinlist our diaper bag for a second tour of duty – not ours though! We gave it to our friends when they were expecting." Add Your Comment or Story
52%
can relate

Best. Bag. Ever.

Can you relate?
i can relate
not in a million years
"I bought the best diaper bag money could buy and I haven't regretted it for a minute. A well-designed bag is worth splurging for." Add Your Comment or Story
62%
can relate

Worst. Bag. Ever.

Can you relate?
i can relate
not in a million years
"I went thrifty thinking I would only use the bag for a few months. Six months later my bargain bag was war-torn and weary. I realized it was time to do the research online and get momma a brand new bag. Was it worth it! I felt like I had a brand new car..." Add Your Comment or Story
60%
can relate





Raise healthy, happy babies with help from Seventh Generation, Healthy Child Healthy World, and Rickshaw.

Green Nursery Tips Buy the Bag Let's Learn Who Wee Are Sweepstakes Winners