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The IDEO Design Process

Meet the Designers

We turned your ideas and tall toddler tales over to our favorite eco-designer, William McDonough, and our friends at IDEO and Rickshaw Bagworks so they could do their magic. Abracadabra!

Video Blog Archive

Tune in here to follow along as we turn your ideas into the earth’s best baby bag.

We’re posting regular video updates so you can watch your design team at work as they take the bag from the drawing board to the store shelf. Check back frequently or subscribe to our RSS feed to see what’s new and what’s next!